SPDR Investment Content Specialist - Level 3/VP

  • Location: London, England, United Kingdom
  • Salary: Please refer JD
  • Job Type: Full time

Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success. Our promise to

Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

Our promise to maintain an environment where every employee feels valued and able to meet their full potential infuses our company values. It’s also part of our commitment to inclusion, development and engagement, and corporate social responsibility. You’ll have tools to help balance your professional and personal life, paid volunteer days, and access to employee networks that help you stay connected to what matters to you. Join us.



Job Description:

Content Marketing Specialist/Manager will be responsible for the creation, production and packaging of thought leadership, product marketing collateral and educational materials targeting wealth and institutional clients. Working with subject matter experts and the sales organization, you will assist in delivering the SPDR content strategy from ideation to final publication and beyond, working in partnership with the broader marketing team to determine the best way to make sure content is used and effectively promoted. You will also be responsible for managing, evolving and refining the content development process from beginning to end, guiding writers on story development and content packaging. You must be passionate about discovering and leading the shift to digital formats, and finding the most effective ways to build, implement and train our sales organization on using them. 

Responsibilities:



  • Lead a planning process focused on increasing client relevance and improving the effectiveness of our content marketing initiatives and delivery. You will display creative thinking and collaborative techniques, with the ability to think through macro-level strategy and out of the box plans and programs, while being able to lead and conceive detailed strategy, such as editorial plans, segmentation opportunities and positioning.


  • Elevate SPDR ETF product consideration by strategically considering the most relevant and effective ways to leverage content as a tool that influences investment decision-making and improving investment professionals’ consideration set when it comes to SPDR ETFs.


  • Experience with producing all types of content formats, from traditional print formats (whitepapers, investment positioning materials, presentations and articles) to digital formats (videos, webcasts, infographics, and web copy)


  • Manage collection of data, trend analysis and reporting of all programs and content pieces. Analyze data, deliver outcome –oriented analysis on the health of our content marketing, remediate problems and identify new opportunities.


  • Manage multiple projects at a time, while maintaining clear priorities under tight deadlines .


  • Manage team workflow, ensuring projects are complete on time and in alignment with project objectives and creative briefs.


  • Production skills and a natural instinct for “getting precisely what you need” from experts to ensure that content is valuable and appealing to the target audience


  • Strong knowledge of all subsets of the investment professional audience.


  • Prioritize content queue and establish timelines for all projects.


  • Identify opportunities to leverage content produced in other parts of the organization



 



  • 8-10 years of experience with investment professionals, investment content and investment theories/practices


  • Understands the complexity of the EMEA market, working across multiple jurisdictions, cultures and languages


  • Degree preferably with a focus on journalism, writing or theater. Post-grad in a related field an advantage (Communications, Financial Planning, etc.)


  • Exceptional story-telling, content development and production skills


  • Strong verbal, communications, and organizational skills with keen attention to detail


  • Ability to project manage multiple, complex initiatives simultaneously


  • Strong time management skills


  • Self-motivated and able to work as an individual contributor as well as in a team setting


  • Excellent research, interview and investigative skills


  • Strong interest in and knowledge of financial markets, the economy and investment topics


  • Strategic and creative thinker