Manager, Campaign Analytics & Insights Manager, Campaign Analytics & Insights …

TD Bank Group
in Toronto, ON, Canada
Permanent, Full time
Be the first to apply
TD Bank Group
in Toronto, ON, Canada
Permanent, Full time
Be the first to apply
Manager, Campaign Analytics & Insights
Company Overview

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Department Overview

The Marketing Technologies & Analytics (MTA) function within Marketing is a central source of internal and external consumer insights and data analytics which supports both corporate and business unit strategies for TD Bank Financial Group Canada and TD Bank, America's Most Convenient Bank.
The MTA team mission is to be influential change agents and consumer advocates to help deliver the better bank and to drive shareholder return through optimizing the impact of marketing. We do this by delivering hindsight (what happened), insight (why), and foresight (future actions) on how to best reach consumers, who to target, what to say, and build intelligence on the market and competitive landscape. The group seeks to deliver excellence in analytics and insights to support short-term business success as well as long-term strategy of the bank.
The MTA team brings together a diverse range of technical and business expertise including market research, business analytics, data science and modelling, business intelligence, data strategy and governance, data management, campaign targeting and delivery, and visualization.

Job Description

Job Overview:

The successful candidate will oversee the work of the Campaign Analytics group within the broader Marketing Analytics group. Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on-time, and continuously strive for increased efficiency.


  • Oversee and Evolve Campaigns - strategy, design and delivery
  • Evolve Deepening Relationship Initiatives - design, delivery & measurement
  • Execute with excellence, coach the team to raise the execution level and operational efficiency
  • Ensure always-on and automated programs are updated as per the business needs and requirements
  • Manage project pipeline to ensure agreed upon timelines can be met
  • Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
  • Maintain a culture of risk management and control, supported by effective processes and sound infrastructure
  • Ensure required Quality Control checks are in place - always improve QC process as new programs are created
  • Liaise with other functions within MTA
  • Act as a leader on the team; provide advisory support and feedback to sr managers and executives, ensure staff is engaged and understands the vision
Skill Sets
  • Familiarity with direct marketing principles (Predictive Models, Experiment Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.)
  • Familiarity with the execution, Quality Control and Measurement of Always-On projects
  • Technical and detail oriented
  • Knowledge of how campaigns are created by leveraging customer data from internal data warehouses through the use of programming tools such as SAS and Python
  • A project management mindset to help deliver on time to specifications
  • Leadership - experience leading teams an asset
  • Pragmatic decision maker blending a mix of intellect, experience and street smarts
  • A profit driven mindset


  • 7+ years of relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high-volume direct marketing industries)
  • Significant experience with HCL Campaign (Unica)
  • Knowledge of SQL and SAS; knowledge of databases and data structures; knowledge of vendors and file format requirements
  • Experience designing and executing acquisition and value-added campaigns (i.e. DCR)
  • Experience designing and improving successful direct marketing experiments
  • Degree in business, marketing, science, statistics, engineering, or other quantitative discipline
  • Track record of delivering successful initiatives on time and on budget




At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.