Digital Product Marketing Lead - Commercial Banking

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • Permanent, Full time
  • HSBC
  • 17 Jul 18 2018-07-17

Digital Product Marketing Lead - Commercial Banking

Some careers shine brighter than others
If you're looking for a career that will help you stand out, join HSBC and fulfil your potential.

HSBC Commercial Banking serves millions of businesses ranging from small, to large corporates, providing commercial customers with a full range of banking services including Global Trade and Receivables Finance, RMB solutions, multi-currency business accounts, payments and cash management, and wealth management and insurance, as well as a comprehensive range of financing solutions. With dedicated Relationship Managers and Product Specialists providing local support and advice in over 60 countries and territories, HSBC helps connect customers to opportunities.

We are currently seeking a high caliber professional to join our team as Digital Product Marketing Lead .

This role forms part of the PayMe and PayMe for Business Commercialisation team which is responsible for leading the internal and external Marketing strategy to build the PayMe product in Hong Kong over the next few years.

This role reports into the Head of Commercialisation for PayMe and PayMe for Business, and is responsible for growing PayMe for Business digital acquisition, engagement and sales strategy.

Principal responsibilities

  • Develop the overall Product Marketing plans and lead the always on and tactical campaign execution for the year
  • Scoping requirements and budget planning
  • Onboarding and managing Creative and or Media Agencies
  • Collaborating with Digital, Business and Marketing stakeholders
  • Analyzing campaign performance and making recommendations to improve activity in line with objectives
  • Consolidating and reporting KPI measurement to local and group Business and Marketing teams

  • ​Strong digital expertise and network broad based commercial marketing experience, ideally within a retail or financial services based institution and understanding of integrated marketing strategies
  • A range of campaign and digital development experience, including demonstrable success in developing and evolving strategic and operational plans and channel strategies.
  • Ability to think innovatively and see simplicity at the far side of complexity
  • Deep understanding of technology developments and emerging consumer and industry trends
  • Proven ability to inform and challenge leadership teams and peers
  • Commitment to putting the customer at the heart of all development and implementation activities
  • Ability to manage agencies

You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

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