Head of Marketing

Gravitas Recruitment Group Hong Kong

Posted 4 days ago Permanent Competitive

Key Responsibilities
Marketing Strategy & Growth

Define and execute Hong Kong marketing strategies to drive brand awareness, customer acquisition, and business growth.
Monitor market trends, customer insights, and competitor activities to identify growth opportunities and optimise campaigns.

Digital Marketing

Lead multi-channel marketing initiatives across social media, search, email, and paid advertising to maximise engagement, conversion, and ROI.
Develop customer acquisition, retention, referral, and influencer marketing programmes to support sustainable growth.

Brand & Communications

Strengthen brand presence through media relations, industry events, partnerships, and PR initiatives.
Manage corporate communications and ensure all marketing activities comply with regulatory requirements.

Leadership & Stakeholder Management

Lead and develop the local marketing team while collaborating closely with product, operations, compliance, and other internal stakeholders.
Manage external partners, agencies, media, and industry associations to support business objectives.

Budget & Performance Management

Own the marketing budget and performance metrics, tracking ROI, CAC, LTV, and other key indicators to optimise marketing effectiveness.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related discipline.
12+ years of marketing experience within financial services, fintech, technology, or related sectors.
Proven leadership experience managing and developing marketing teams.
Strong knowledge of Hong Kong and Greater Bay Area markets, consumer behaviour, and media landscape.
Hands-on experience with digital marketing and analytics tools such as Google Analytics, Meta Ads, Tableau, or similar platforms.
Understanding of Hong Kong financial regulations and marketing compliance requirements.
Fluent in English and Chinese; Cantonese is preferred.
Strategic, data-driven, and commercially minded, with strong execution and stakeholder management skills.
Thrives in a fast-paced, high-growth environment and demonstrates an entrepreneurial mindset.