Marketing and Business Planning Manager Marketing and Business Planning Manager …

ICBC Asia
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Last application, 12 Aug 20
Competitive
ICBC Asia
in Hong Kong, Hong Kong, Hong Kong
Permanent, Full time
Last application, 12 Aug 20
Competitive
Marketing and Business Planning Manager
Responsibilities
  • Design and implement digital marketing initiatives to achieve business objective & goals
  • Work closely with various internal parties and external agencies to formulate campaign strategies
  • Ensure processes comply with regulatory requirements and compliance standards
  • Oversee various digital marketing campaigns and channels, including ad performance tracking, conversion and user behavior tracking
  • Carry on ad hoc project as required


Requirements
  • Degree Holder or above in e-Commerce, Business, Marketing or related discipline
  • At least 3 years of experience in marketing field
  • Passion for digital communication techniques and technologies
  • Excellent knowledge of Facebook, YouTube, WeChat and other social media brands and
  • Self-motivated with good communication, interpersonal, problem solving skills
  • Excellent written and oral Chinese and English, Mandarin is a must


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