You are as unique as your background, experience and point of view. Here, you'll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The Multimedia Advertising Analyst is tasked to cultivate brand awareness and interest thru end-to-end campaign management for Sun Life PH's Health, Wealth and Life pillars.

• Campaign Management- Drive end-to-end multimedia brand campaigns while collaborating with the wider marketing team, product and other local business units, along with third-party agencies to effectively drive awareness and consideration for Sun Life. While ensuring timely launches of ads and marketing collaterals related to your campaigns, you will also drive regular touchpoint meetings and apply continual optimizations to deliver our business objectives.
• Analytics - Provide regular reports and insights on media and campaign initiatives.
• Thought leadership- To further improve Sun Life leadership, you are tasked to apply innovations and calculated experimentation on platforms, ad formats and content that directly connects with the behavior and profiles of our target market.

Preferred skills (heading) / Compétences particulières (titre )

• Experienced in running multimedia campaigns that includes digital, TV, radio, OOH, etc.
• Familiarity with reporting analytics platforms like Adobe Analytics/Google Analytics, Brandwatch, and social media analytics, with capabilities to provide recommendations from data gathered.
• Experience with digital marketing solutions for brand engagement and consideration
• Strong project management skills with willingness to collaborate across various cross-functional teams and third-party groups.

Qualifications (heading) / Compétences (titre)

• Bachelor's degree in Communications, Journalism, Advertising or any related course.
• Atleast 3 years of experience in media and digital marketing
• Excellent oral and written communication skills

Job Category:
Marketing

Posting End Date:
30/12/2024