Digital Banking Campaign Manager Digital Banking Campaign Manager …

in Singapore, Singapore, Singapore
Permanent, Full time
Last application, 15 Feb 20
in Singapore, Singapore, Singapore
Permanent, Full time
Last application, 15 Feb 20
Digital Banking Campaign Manager
This position requires an experienced individual passionate about digital banking, to manage commercialization of digital capabilities, user adoption and measurement (usage, campaign performance and KPIs)

Roles & Responsibilities:

- Drive Online & Mobile banking user registration & adoption, activation and usage
- Increase Digital 'active' users through data-led on-boarding, attrition-gating and reactivation programs
- Manage usage and launch campaigns for digital capabilities on mobile, desktop and self-service machines
- Design and execute on-boarding and sales journeys to acquire new customers and increase engagement amongst existing user-base via digital channels
- Design and execute engagement programs to improve product holding and profitability amongst digital user-base
- Leverage on digital capabilities to migrate customers and transactions from high-cost touch-points to low-cost self-service channels
- Own and manage campaign and KPI measurement and MIS reporting (usage volumes, users, revenue)
- Collaborate and work with partners (Project Managers, Product Manager, Marketing, Segments, Analytics, Research and Customer Support teams) to prioritise and market OCBC Bank's digital roadmap


- At least 3-5 years working experience in digital campaign management
- Preferably have a banking or e-Commerce background
- Demonstrate the ability to conceptualise unconventional and creative approaches to problem solving
- Customer experience focus and able to design optimal user journey's for sales and marketing campaigns
- Able to influence through strong interpersonal and communications skills
- Able to manage tight timelines and multiple engagements / projects
- Should be able to work with and use vast amounts of data from multiple sources
- Highly proficient in MS Office (Word, Excel, PowerPoint)
- Good to have basic design skills for internal communication and presentations
OCBC Bank logo