Summary of Responsibilities:
As part of the Customer Relationship Management organization, this position will play a critical role extending the Banks digital analytics and reporting capabilities. The Analyst is responsible for digital campaign reporting, site behavior reporting, customer and prospect interaction analysis, and testing upon functional releases. Specific tasks include Google Analytics report design, tag audit, requirements gathering, and coordinating between the Marketing teams and vendors in the digital data space.
A key part of this role will be to expand the capabilities to bridge the digital customer data (site interactions, digital engagement, etc.) with core customer data (products, services, tenure, etc.). As we continue to expand our digital capabilities, it becomes increasingly important to integrate our data analysis to better understand our customers.
Job duties may include but are not limited to:
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