Marketing Specialist- Digital and Communications

  • Competitive
  • Boston, MA, USA Boston MA US
  • Permanent, Full time
  • BNY Mellon Investment Management
  • 21 Aug 18 2018-08-21

Marketing Specialist- Digital and Communications

The Digital and Communications Associate is responsible for updating and managing a wide range of content for BNYMWM's digital marketing offerings and sales enablement programs. Reporting to the Digital Brand Manager and working collaboratively with business units and corporate marketing team representatives, the Digital and Communications Associate is responsible for the ongoing maintenance and subsequent performance analysis of BNYMWM digital content and presentation materials. Content includes web-based copy, product literature, photography, charts/graphs, video, audio, whitepapers, shareholder materials, brochures, and articles. Candidate would also be responsible for email marketing campaigns.
Working within a team environment where client service and clear communications are essential for success, the Digital and Communications Associate must demonstrate business acumen, excellent project management and communication skills, and experience coordinating/executing digital content.
Must understand the client's business and its objectives; financial services industry experience highly encouraged. Demonstrated project management skills and keen attention to detail; capability to manage multiple projects simultaneously. Excellent communication and influencing skills with a demonstrated ability to build relationships with cross- enterprise stakeholders at all levels of individuals within the organization. Ability to prioritize workload, thrive in a fast-paced environment, and meet demanding deadlines.


Undergraduate degree in related field or equivalent business experience required. 3 to 5 years of relevant experience with web content and development processes, best practices, and emerging trends. Knowledge of HTML/XML and experience with Content Management Systems (preferably CrownPeak). Understanding of how to optimize site content for organic search engine rankings. Proficiency in Microsoft Office products (Word, Excel, Powerpoint, Outlook, Access, Project). Proficiency in Google Analytics.

For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments & safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark:

As one of the nation's leading wealth managers, BNY Mellon Wealth Management is dedicated to helping individuals, families, planned giving programs, endowments, foundations and other institutions with all of their wealth and investment planning needs. By providing integrated products, services and solutions, we help them capitalize on opportunity while managing risk. Backed by more than two centuries of experience, we understand our clients' needs and deliver customized strategies to help them reach their goals.

BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer.
Minorities/Females/Individuals With Disabilities/Protected Veterans.

Primary Location: United States-Massachusetts-Boston
Internal Jobcode: 08150
Job: Wealth Management
Organization: WM Other Services-HR14166
Requisition Number: 1809019