Marketing Specialist Marketing Specialist …

Ryan Llc
in Dallas, TX, United States
Permanent, Full time
Be the first to apply
Ryan Llc
in Dallas, TX, United States
Permanent, Full time
Be the first to apply
Marketing Specialist
Senior Digital Marketing Specialist Dallas/en-US/RyanCareers/job/Dallas/Senior-Digital-Marketing-Specialist_R0005095/apply

Job Summary:

The Senior Digital Marketing Specialist (Senior Specialist) will manage the day-to-day back end functions of the Ryan websites and Intranet, as well as support Marketing Automation programs , KPI and digital marketing analytics for reporting sales funnel conversion from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs). The Senior Specialist will be responsible for updating and managing the content across all Ryan websites, while interfacing with appropriate resources to address and resolve performance issues.

Duties and responsibilities, as they align to Ryans Key Results


  • Create a positive team member experience.


  • Responds to client inquiries and requests from tax authorities
  • Supporting Ryans digital webinar channel, working with internal clients and managers to develop and launch the program and supporting promotion
  • Supporting Ryans email marketing channel in the development and launch of internal and external communications.


Update and manage website and intranet content, as well as all digital marketing channels, including:

  • Working comfortably with CMS (Content Management System) and report on Digital Marketing activities and ROI analysis
  • Working comfortably with social marketing programs to support digital lifecycle from lead acquisition, through the sales funnel from a MQL to a SQL and eventual engagement
  • Optimize content meta tags for search engines
  • Manage website audits to ensure compliance to guidelines and consistency across sites
  • Analyze data from Google Analytics and prepare reports for suggested improvements
  • Support new site launches with content migration and optimization
  • Troubleshoot the websites and interface with IT and developers as necessary for performance issues
  • Maintain consistent branding across sites
  • Develop and maintain a master calendar for editorial and marketing work for website
  • Manage emails submitted through website, responding or forwarding as appropriate.

Education and Experience:

Bachelors degree (B.A. or B.S.) from a four-year college or university, and four to six years related experience required.

General Skills

  • MUST HAVE working experience with a Content Management System (CMS); Episerver preferred
  • Marketo expertise (current system). Pardot upgrade coming this year.
  • SharePoint content management
  • Basic knowledge of Google Analytics
  • Basic knowledge of Internet Information Services (IIS) 7.0
  • Proficient in HTML, JavaScript, and CSS
  • Demonstrated ability to manage multiple projects and complete work according to deadlines
  • Able to work independently or as part of a team
  • Strong written and verbal communication skills.

Computer Skills:

To perform this job successfully, an individual must have intermediate skills in Microsoft® Word, Outlook, Excel, PowerPoint, Photoshop, HTML, JavaScript, CSS, Google Analytics, and web navigation and research.

Certificates and Licenses:

Valid drivers license required.

Supervisory Responsibilities:

This position has no supervisory responsibilities.

Work Environment:

  • Standard indoor working environment.
  • Position requires regular interaction with employees at all levels of the Firm; interface with external vendors, developers, and clients also necessary.
  • Frequent long periods of sitting while working at computer.
  • Travel requirement: less than 25%.

Equal Opportunity Employer: disability/veteran

Posted 3 Days AgoFull timeR0005095

Ryan offers outstanding opportunities to work in a dynamic, rapidly expanding tax services firm serving the worlds most respected Global 5000 companies. Our innovative work environment, accelerated growth path for high performers, competitive benefits package, and outstanding earning potential provide the most rewarding career experience available in the industry. Ryan employees are given the freedom to do their best work in the way they work best. With a clear understanding of expectations and accountabilities, our employees are given ownership of their time and flexibility to meet the demands of their professional and personal lives.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Ryan LLC (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status).

Equal Employment Opportunity/Affirmative Action/Accommodation

Ryan, LLC is an equal opportunity employer and is committed to compliance with all applicable laws prohibiting employment discrimination. It is our policy to take all employment actions and make all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), affectional or sexual orientation, gender identity or expression, national origin, ancestry, age, marital status, citizenship status, genetic predisposition or carrier status, disability, military status, status as a disabled or other protected veteran or any other protected status under applicable law.

In addition, as a federal government contractor, the Firm maintains an affirmative action program which furthers its commitment and complies with recordkeeping and reporting requirements under certain federal civil rights laws and regulations, including Executive Order 11246, Section 503 of the Rehabilitation Act of 1973 (as amended) and the Vietnam Era Veterans Readjustment Assistance Act of 1974 (as amended).

It is Ryan's policy to make reasonable accommodation for qualified individuals with disabilities. Please contact our People Group at 972.934.0022 or if you are interested in applying and need assistance to submit your application, or if you are interested in a position and believe you may require a reasonable commodation in order for you to perform its essential functions.

Click to view the entire EEO poster and supplement.

*Notice to Canada Candidates In accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Ryan ULC will provide accommodation, accessible formats and communication supports for the interview upon request. Ryan welcomes and encourages applications from people with disabilities*.

Ryan recognizes and is committed to compliance with the new General Data Protection Regulation (GDPR) promulgated by the European Union (EU). Please access our Privacy Notice in relation to this at the following . Please access our Personal Data Protection Policy at the following .