Job Responsibilities

Event Strategy & Execution

• End-to-End Event Management: Conceptualize, plan, and execute major corporate events, product launches, annual award galas for agency distribution forces, and high-net-worth client seminars.
• Go-to-Market (GTM) Activations: Drive experiential event marketing to roll out new health, wellness, life insurance, and wealth management solutions.
• Vendor & Agency Relations: Source, negotiate with, and supervise external event vendors, production houses, and creative agencies to ensure pristine delivery within budget.
• ROI Measurement: Monitor, analyze, and report on event performance metrics, translating engagement data into tangible business leads and sales enablement impact.

Marketing Communications & Brand Guardianship

• Integrated Campaigns: Develop and execute multi-channel marketing communication strategies to accelerate brand equity and support customer growth.
• Brand Voice & Compliance: Maintain absolute brand consistency across digital portals, event collateral, and distribution touchpoints while strictly adhering to corporate guidelines and strict local insurance compliance regulations.
• Content Creation: Oversee the production of strategic briefings, video shoots, advertising layouts, and copywriting tailored to explain complex life insurance frameworks in accessible, customer-friendly language.

Public Relations & Media Management

• Media Strategy: Formulate external communication plans, manage regular media inquiries, coordinate corporate interviews, and pitch positive narratives to press outlets.
• Press Materials: Write and distribute compelling press releases, thought-leadership features, and executive speeches to build market authority.
• Reputation & Risk Management: Monitor industry trends and proactively deploy crisis communication frameworks to mitigate potential regulatory or reputational exposure.

Stakeholder Engagement & Distribution Support

• Distributor Communications: Partner closely with internal agency distribution teams and brokerage channels to supply them with essential GTM toolkits, sales advisories, and lifecycle communication materials.
• Internal Communications: Direct internal employee and advisor engagement initiatives, managing corporate portals and content calendars to align internal networks with business priorities.

Job Requirements

• Bachelor's degree holder
• A minimum of 10-15 years of relevant experience from financial services or insurance
• Fluent Cantonese, English and Mandarin